Detroit Auto Show will feature four showcase ‘activation tracks’

May Be Interested In:Einstein Probe finds twin cannibal stars


Article content

Whether it’s battery electric, hybrid or internal combustion engine propulsion, visitors to next month’s Detroit Auto Show will have four indoor tracks to evaluate vehicle performance.

Article content

After a 2024 absence, the show is returning to its winter roots and will be open to the public from Jan. 11 to 20, with 22 brands representing a variety of vehicle segments at downtown Detroit’s Huntington Place.

Article content

“Through this blended automaker and dealer participation, we’re able to give attendees a totally immersive experience in some of the most exciting products available on the market today — whether that’s comparing a variety of propulsion systems on one of four tracks, to seeing hundreds of brand-defining vehicles, up-close-and-personal and all in one place,” Detroit Auto Show chairman Karl Zimmermann said.

A broad lineup of nameplates, hybrids and EVs and a mix of cars and trucks will be showcased. Organizers still have additional ultra-luxury and exotic brands to announce.

The curtain was dropped on the 2024 Lincoln Nautilus at the last North American International Auto Show in Detroit on Sept. 13, 2023. Photo by Dan Janisse /Windsor Star

Among the nameplates having a corporate-sponsor presence are Alfa Romeo, Buick, Cadillac, Chevrolet, Chrysler, Dodge, Fiat, Ford, GMC, Jeep, Kia, Lincoln, Ram, Toyota and Volkswagen. There will also be dealer-supported vehicle displays representing BMW, Honda, Hyundai, INEOS, Mazda and Mercedes-Benz.

The Gallery collection of ultra-luxury, luxury and exotic vehicles curated from metro Detroit-area dealers also returns.

The four indoor tracks will allow auto enthusiasts the chance to experience first-hand many of the industry’s newest products through participation in ride-along track activations.

Article content

auto
Just one section of vehicles shown at the last North American International Auto Show in downtown Detroit on Sept. 13, 2023. Photo by Dan Janisse /Windsor Star

Ford Motor Company will take visitors high into the rafters of Huntington Place on the Ford Bronco Built Wild Track, complete with two new obstacles, Rock Crawl and Tilt Ridge.

Jeep is returning with the popular Camp Jeep experiential activation that re-creates an off-roading trail.

The new Detroit Grand Prix-themed track, announced in conjunction with the return of Racing Day presented by the Detroit Grand Prix on Friday, Jan. 17, will incorporate some of the signature elements of the downtown Detroit street circuit while showcasing ICE (internal combustion engine), hybrid and electric vehicles.

Recommended from Editorial

On Racing Day, two Chevrolet Corvette E-Rays will be featured on the track.

Visitors can experience riding on the track in a number of brands, including Buick, Ford, Honda, Mazda and Volkswagen.

auto
Windsor Star reporter Taylor Campbell takes a virtual flight with the AIR ONE aircraft on Sept. 13, 2023, at last year’s North American International Auto Show in Detroit. Photo by Dan Janisse /Windsor Star

Attendees can also hop in the passenger seats of EV entries from BMW, Cadillac, Chevrolet, GMC and Rivian as the Powering Michigan EV Experience track returns.

To keep up with the latest news or to purchase tickets, visit detroitautoshow.com.

[email protected]

Share this article in your social network

share Share facebook pinterest whatsapp x print

Similar Content

PC Transfer Kit Bundle feat. PCmover Professional, DiskImage, and SafeErase
3 apps to get before buying a new computer
DOGE presence at IRS raising concerns about taxpayer data security
DOGE presence at IRS raising concerns about taxpayer data security
Chronic wasting disease has exploded through Alberta's deer population. Can it be stopped? | CBC News
Chronic wasting disease has exploded through Alberta’s deer population. Can it be stopped? | CBC News
Australian Open 2025: De Minaur and Boulter in action, Raducanu battles through – live
Australian Open 2025: De Minaur and Boulter in action, Raducanu battles through – live
Prime Day computers
Best PC computer deals: Top picks from desktops to all-in-ones
Column: UnitedHealthcare's chief executive was shot dead. Why did thousands react with glee?
Column: UnitedHealthcare’s chief executive was shot dead. Why did thousands react with glee?
Uncovering the Untold: Where the Real Stories Lie | © 2024 | Daily News