Fashion’s bloody secret: How luxury fell for real fur again

How did we get here? After all, a few years ago, fur was all but dead. Kering, the luxury conglomerate that owns Gucci, Saint Laurent and Balenciaga, among many others, banned the use of fur by its brands in 2021. Net-a-Porter, Vinted and By Rotation have no fur policies. Even traditional furriers, like Fendi, have increasingly moved away from using fur in recent years, diversifying to focus instead on categories like leather goods. A cursory search on its website today only brings up a handful of fur-trimmed pieces.